Mr. Fears

Bruce Fears

President

ARAMARK Harrison Lodging

As President, ARAMARK Harrison Lodging, Bruce Fears is responsible for ARAMARK's operations at over 50 conference centers, corporate training centers and specialty hotels in educational environments, as well as 14 state parks and other resort operations across the United States. He returned to ARAMARK in May 2005 as Executive Vice President, ARAMARK Parks and Resorts. He assumed his current position in October 2005, following the integration of ARAMARK's conference center and corporate training business with its parks and resorts business.

Mr. Fears has more than 30 years of experience in the hospitality industry. He first joined ARAMARK in 1974 as food and beverage manager of the Skyland Lodge of Shenandoah National Park in Luray, Virginia. During his first tenure with ARAMARK, Bruce rose to the level of vice president, western region. In addition to his parks and resorts responsibilities, he was an integral part of ARAMARK's management team at the 1980 Winter Olympics in Lake Placid.

Prior to rejoining ARAMARK, he was president of Delaware North Companies Parks and Resorts. In this role, he grew the business to 17 locations across the United States and Canada.

Mr. Fears received his bachelor's of arts degree from Bridgewater College in Virginia and continued through programs at University of London's School of Economics and University of Florida's School of Management. He currently sits on the National Board of the Travel Industry of America and is a founder of the Grand Circle Association. He previously served on the California State Park concessioners board, has testified before Congress on National Park Concession Policy and was the sole U.S. presenter at the World Congress of Parks in Durban, South Africa in 2004.

Mr. Fears can be contacted at 425-957-9708 or fears-bruce@aramark.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.