Mr. Chao

Daniel Chao

General Manager

Novotel Nanjing East and Novotel Nanjing Central

Daniel Chao is the General Manager of Novotel Nanjing East and Novotel Nanjing Central. The Novotel Nanjing Central is located in the center of downtown Nanjing and caters for business and leisure travelers, while the Novotel Nanjing East is perfect for business travelers and has large versatile facilities for conferences and events. He is responsible for aspects of daily operations, sales and marketing and strategic planning. Prior to moving to Nanjing he was General Manager of hotels in Beijing, China and Africa.

Mr. Chao's 24 year hospitality industry career began as a university student working part-time in restaurants. This evolved into restaurant management and eventually to hotel management. Daniel has always been fascinated by the duality of hotel management- with its creative, artistic side combined with its rigorous financial aspects – “It’s great to be able to develop concepts and services then see how those creations generate real measurable results”.

Working primarily internationally Mr. Chao has exercised his profession in the Middle East, Africa, Asia, Europe and South America which has given him great insights into what aspects of the industry are truly universal and what aspects need to be significantly tailored to fit local teams and consumers.

Mr. Chao holds a bachelor’s degree in humanities and an MBA from ESSEC University, Paris, France. Daniel is married and has two sons. In his free time he is a voracious reader of anything on topics ranging from management, to mathematics, popular science, history and fiction.

Mr. Chao can be contacted at +86 138 5158 0660 or danielchao@outlook.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.