Ms. Maurice

Anne-Juliette Maurice

General Manager

Hotel Plaza Athénée, New York

Anne-Juliette Maurice is the General Manager of Hotel Plaza Athénée New York, a 142-room jewel located at 37 E. 64th Street. Combining cosmopolitan luxury with the intimacy and services of a boutique hotel, Hotel Plaza Athénée has created a home away from home for royalty, world leaders, celebrities, executives and sophisticated travelers from all around the world since 1984.

With more than 20 years of experience in hotel management, Anne-Juliette Maurice’s prior roles include the position of Director of Sales and Marketing at the Langham Place, Fifth Avenue. As such, she oversaw the rebranding of the Setai Fifth Avenue to Langham Place, Fifth Avenue.

Ms. Maurice also held the position of Regional Director of Marketing, Miami and Regional Director of Marketing, Northeast, for Morgans Hotel Group, which included opening and launching Mondrian South Beach and Mondrian Soho. Prior to that, she was Director of Sales & Marketing at Swissotel The Drake, New York and Director of Sales at Le Parker Meridien New York. Ms. Maurice also worked for the Essex House under Nikko and Westin and was a member of the opening team of Euro Disney in Marne la Vallée, France.

Please visit www.plaza-athenee.com for more information.

Ms. Maurice can be contacted at 212-734-9100 or ajmaurice@plaza-athenee.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.