Mr. Woodman

Henry Woodman

Founder & President

ICE Portal

As founder and president of ICE Portal, Henry Woodman is committed to delivering the highest standard for rich media creation, management and distribution. This is a commitment that found its roots in television and film production and earned Mr. Woodman four Emmy nominations for his work in network television. With a passion for travel, Mr. Woodman produced and directed films for leading travel destinations worldwide on behalf of major travel companies. These major travel companies included American Airlines, American Express, Eastern Airlines, several government tourism boards, and leading international cruise lines.

In 1997 he founded World Travelvision (WTV), a leading content provider for Internet Travel and Tourism. Since its inception, WTV has pioneered the production and distribution of Digital Brochures and Virtual Reality 360°Panormaic Photography. In 2003, World Travelvision was completely rebuilt and renamed ICE Portal.

In his now nearly three decades of experience in international travel promotion, Mr. Woodman is considered one of today’s leading travel industry experts on rich media content. He shares his expertise in the recently published book How to Sell Travel on the Internet. This enlightening, entertaining read presents an insider’s view of today’s burgeoning online travel world while guiding the reader through the travel industry’s major distribution channel and sales platform.

Henry Woodman is a Florida native and a graduate of the University of Arizona. He is trilingual, speaking English, Spanish, and French fluently, and is a natural entrepreneur. He recently completed his MBA in Entrepreneurship at NOVA Southeastern University.

Mr. Woodman can be contacted at 954-893-6778 or henry@iceportal.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.