Mr. Saunders

Tedd Saunders

Chief Sustainability Officer

The Saunders Hotel Group

Tedd Saunders is Chief Sustainability Officer of The Saunders Hotel Group, President of EcoLogical Solutions, and Co-Owner of The Lenox Hotel and hotels along the Eastern Seaboard of The United States.

Saunders Hotel Group is a fourth generation family business based in Boston. Often credited with pioneering luxury, urban ecotourism worldwide in 1989, he and his team continue to create game-changing sustainable business models for the world's largest service industry - travel and tourism.

In 1992 Mr. Saunders formed EcoLogical Solutions, which has advised The White House, HRH The Prince of Wales' Business Leaders Forum, Harvard University, Taj Hotels, Choice Hotels and other hotel companies around the globe.

With his industry leadership, Saunders Hotel Group has earned numerous prestigious honors including a U.S. Presidential Gold Medal, Energy Star Partner Of The Year Award and British Airways' Tourism for Tomorrow Prize. Feature stories in The New York Times, CNN, USA Today and NBC Nightly News praise their trendsetting approach and innovative accomplishments.

Mr. Saunders is the author of "The Bottom Line of Green is Black", published by Harper Collins. He sits on the Leadership Council of the Harvard School of Public Health and the board of its Center for Health & The Global Environment - as well as the boards of CERES, UCS (Union of Concerned Scientists), Woods Hole Research Center, E2 (Environmental Entrepreneurs) and ELM’s Corporate Council.

Mr. Saunders can be contacted at 617-.421-.4910 or tsaunders@ecological-solutions.net

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.