Mr. Saunders

Tedd Saunders

Chief Sustainability Officer

The Saunders Hotel Group

Tedd Saunders is Chief Sustainability Officer of The Saunders Hotel Group, President of EcoLogical Solutions, and Co-Owner of The Lenox Hotel and hotels along the Eastern Seaboard of The United States.

Saunders Hotel Group is a fourth generation family business based in Boston. Often credited with pioneering luxury, urban ecotourism worldwide in 1989, he and his team continue to create game-changing sustainable business models for the world's largest service industry - travel and tourism.

In 1992 Mr. Saunders formed EcoLogical Solutions, which has advised The White House, HRH The Prince of Wales' Business Leaders Forum, Harvard University, Taj Hotels, Choice Hotels and other hotel companies around the globe.

With his industry leadership, Saunders Hotel Group has earned numerous prestigious honors including a U.S. Presidential Gold Medal, Energy Star Partner Of The Year Award and British Airways' Tourism for Tomorrow Prize. Feature stories in The New York Times, CNN, USA Today and NBC Nightly News praise their trendsetting approach and innovative accomplishments.

Mr. Saunders is the author of "The Bottom Line of Green is Black", published by Harper Collins. He sits on the Leadership Council of the Harvard School of Public Health and the board of its Center for Health & The Global Environment - as well as the boards of CERES, UCS (Union of Concerned Scientists), Woods Hole Research Center, E2 (Environmental Entrepreneurs) and ELM’s Corporate Council.

Mr. Saunders can be contacted at 617-.421-.4910 or tsaunders@ecological-solutions.net

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.