Mr. Collins

Bruce Collins

Regional Director of Development, East

OTO Development

Bruce Collins has been Director of Development for OTO Development since the company's inception in 2004. In this time, the company has developed more than 50 hotels across the nation, representing more than $1 billion in development across a myriad of challenging markets, unique sites, and urban locations such as Chicago, Washington, D.C and New York City.

Mr. Collins is involved in all aspects of hotel development in the Eastern Region, which includes managing a team of Development Managers, completing initial site evaluations, due diligence, budgeting and analysis, design review, and all project management services.

His contributions have garnered significant industry recognition on behalf of OTO Development, and notably include the 2013 Best Conversion Award for the Hampton Brand—for the conversion of the iconic Kiplinger Editor’s Building into the Hampton Inn Washington, D.C./White House— and a 2014 Marriott Best Custom Architectural project for the Fairfield Inn & Suites Manhattan/Penn Station, NY.

Before joining OTO Devlopment, Mr. Collins was the Director of Construction for Extended Stay America and managed the company’s South East region. During that time, he directly participated in the development and construction of over 70 hotels in the Southeastern United States, and indirectly participated in many more through various other roles.

Mr. Collins has a Bachelor of Science in Design from Clemson University.

Mr. Collins can be contacted at 864-596-8930 or bcollins@otodevelopment.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.