Dr. Zemke

Dina Zemke

Assistant Professor William f. Harrah College of Hotel Administration

University of Nevada, Las Vegas

Dina Marie Zemke, Ph.D., is an assistant professor in the William F. Harrah College of Hotel Administration at the University of Nevada, Las Vegas, where she primarily teaches courses in facilities management. Prior to her academic career, she obtained industry experience with Hilton Hotels, starting in the property operations department at the Waldorf-Astoria in New York City, followed by the Tarrytown Hilton. She followed that with a career in sales with Otis Elevator in New York and Wisconsin.

One of Dr. Zemke’s research interests is examining hotel design and its relationship with property performance and guest and employee satisfaction. The work is focusing on how to determine how assessing design quality can help in the capital reinvestment decision-making process. An additional research area examines how to incorporate hospitality principles into healthcare settings to improve hospital performance and patient satisfaction. Past projects include the studies of ambient scent and ambient noise in hospitality settings, gaming customer profiling, and hotel cleanliness. She has published in numerous academic journals and co-authored a textbook, Managing the Built Environment in Hospitality Facilities, with fellow UNLV faculty member Thomas Jones.

Dr. Zemke holds BOMI’s Real Property Administrator designation and is also holds the LEED-Green Associate credential. She is a member of the Nevada chapter of the U.S. Green Building Council, as well as the AH&LA’s Sustainability Committee. An active member of the Council on Hotel, Restaurant, and Institutional Educators (CHRIE), she serves as the chair of the Facilities Management special interest group, which exists to support hospitality educators who teach facilities planning, management, and design. She is also a member of the CHRIE Research SIG and the Environmental Hospitality Issues SIG.

Dr. Zemke has a Ph.D. from the University of Nevada, Las Vegas, and MBA from the University of Minnesota’s Carlson School of Management, and a BS from Cornell University’s School of Hotel Administration. Prior to returning to UNLV in 2012, she also taught in hospitality programs at the University of New Hampshire, Cornell University, and Johnson & Wales University – Charlotte.

Dr. Zemke can be contacted at 702-895-4844 or dina.zemke@unlv.edu

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.