Mr. Tufano

Phil Tufano

Partner & Chief Operating Officer

Kokua Hospitality

Phil Tufano had dedicated more than 30 years to mastering the art of adaptability in the hospitality industry. Overseeing a company with a portfolio of eight U.S. hotels of both independent and global hospitality brands, he leads Kokua Hospitality with the keyword of “open mindedness” front of mind. It’s a philosophy that he has fine-tuned throughout his career in managing and repositioning hotels, which he instills in his operations teams at the Chicago-based company with offices in Los Angeles, San Francisco, St. Louis, and Jacksonville, FL.

“Leadership is what distinguishes mediocre organizations from exceptional ones,” Mr. Tufano says. “People will mostly remember how you made them feel over what you said. Associates perform for managers they like, and for organizations they respect and believe in.”

During his time at Kokua, Mr. Tufano has nearly quadrupled the team from an office of three people when he first came on board in 2007, while establishing Kokua as an industry-respected, third-party manager overseeing properties for Chartres Lodging Group, one of the largest hotel ownership groups in the United States. He notably oversaw the conversion of the 25-year-old Ocean Resort Hotel in Hawaii into the Hyatt Place Waikiki in 2011. In the three years that followed the reflagging, Kokua nearly tripled the net operating income to make the property one of the most successful Hyatt Place Hotels in the brand.

Prior to joining Kokua, Mr. Tufano served in a senior management capacity at luxury resorts, as well as urban, convention, and all-suite properties during the 21 years he worked under the Global Hyatt Corporation umbrella. He made a significant impact on sales at properties across the United States and the Caribbean, as well as on the people around him by always bringing an enthusiasm and motivation that he fluently expresses.

“In general, people want to do the right things, perform well, and be recognized so they can advance in their careers,” he says. “As a manager, you need to understand what skills your team needs to develop, openly communicate this, and give them the tools and guidance that they need to grow. From my experience, attitude equals altitude.”

Mr. Tufano can be contacted at 312-219-8050 or phil.tufano@kokuahospitality.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.