Ms. Jarvis

Judi Jarvis

Vice President of Legal Affairs

Vantage Hospitality Group, Inc.

Judi Jarvis is the Vice President of Legal Affairs for Vantage Hospitality Group, Inc., and its affiliated companies, brands, and divisions, including Americas Best Value Inn, Lexington Hotels by Vantage, Vantage Hotel Management, Brown Nester Hospitality Services, Vantage Insurance Services, and Cruise Inn RV Parks.

As Vantage’s chief legal officer, Judi Jarvis oversees all of the legal aspects of the company’s business, including new member development; acquisitions; corporate finance; real estate development; investments; marketing; promotions; guest relations; international licensing; intellectual property protection; new concept roll-outs; privacy; post-termination procedures; and litigation management.

Prior to joining the Vantage family in 2008, Ms. Jarvis was the chief legal officer of a South Florida maritime company and served as special counsel to public and private companies in such diverse industries as travel, leisure, and entertainment; gambling; financial services; healthcare and pharmaceuticals; information technology and communications; publishing; real estate; and mining.

Ms. Jarvis has a B.A. from New York University and a J.D. cum laude from the University of Miami, where she was the editor-in-chief of the Inter-American Law Review and a member of the Order of the Coif. After graduation, Ms. Jarvis clerked for the Chief Judge of the U.S. Claims Court, in Washington, D.C., before returning to South Florida, where she was an associate in the corporate and securities departments of two large firms. After co-founding a technology start-up and serving as its general counsel, Ms. Jarvis opened her own law practice to assist entrepreneurs with complex legal issues.

Ms. Jarvis is consistently recognized by clients for learning and respecting their business objectives and for creating effective legal solutions that support those objectives.

Ms. Jarvis can be contacted at 877-311-2378 ext 147 or jjavrivs@vantagehospitality.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.