Mr. Hoffman

Matthew Hoffman

Sales Director, Kigo

RealPage, Inc.

Matthew Hoffman is the sales director for Kigo, the vacation rental management solution for RealPage. He is responsible for leading and managing the sales team and business development strategy for the vacation rental division, in addition to supporting all marketing related initiatives.

An entrepreneur to the core, Mr. Hoffman co-founded vacation rental software InstaManager (now Kigo) back in 2009. His company was then acquired by Bookt, LLC, where he served as the senior vice president of sales, and in January 2014, RealPage added the vacation rental management software to its suite of services.

Mr. Hoffman's depth of knowledge of the vacation rental industry led him to serve on the Board of Directors for the Florida Vacation Rental Manager Association. He also is a member of the Vacation Rental Manager Association and Short-Term Rental Advocacy Center.

Mr. Hoffman received his Bachelor of Science degree in international affairs from Florida State University.

Mr. Hoffman can be contacted at 877-325-7243 or matthew.hoffman@realpage.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.