Ms. Rondeau

Darlene Rondeau

Vice President, Best Practices, Online Merchandising

Leonardo

Darlene Rondeau has more than 25 years of sales and marketing leadership focused on providing solutions for Fortune 1000 Companies, primarily in the travel industry.

Currently, Rondeau is Vice President, Best Practices, Online Merchandising for Leonardo. In this role, Ms. Rondeau has the objective of heightening awareness of new digital visual storytelling techniques that motive consumers throughout their travel shopping journey. Leonardo is an technology company serving the global hospitality industry. Leonardo provides e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.

Formerly at Leonardo, Ms. Rondeau held the position of Vice President, Hotels, The Americas.

Ms. Rondeau previously served as Vice-President Sales and Marketing for G2 SwitchWorks, a travel technology company that integrates its private network of airlines and other supplier content into a web based single point of sales solution for Travel Companies.

Prior executive roles include Vice President for Sabre Integrated Media, the largest access portal to the world’s travelers as well as serving as Vice President of Sales & Marketing for Agresso Travel Industry Solutions; a Netherlands based software provider of ERP solutions.

Ms. Rondeau was with Sabre and its former parent, AMR, since 1979. Other positions with the company included Director, Airline Distribution; Director, National Accounts, Manager; Canadian Division Sales & Service; Regional Manager, Business Travel Solutions, and special assignments in Europe and Hong Kong. Her international experience contributes to the diversity and adaptability with which Ms. Rondeau conducts business.

Over the last 2 decades, Ms. Rondeau’s client list includes worldwide brands such as American Airlines, AT&T, Carlson Wagonlit Travel, Disney, General Electric, Southwest Airlines, and Starwood Hotels and Resorts, The Mark Travel Corporation and USA Today.

Ms. Rondeau earned her degree in Travel and Tourism from Humber College of Applied Arts and Technology in Toronto. She is a frequent speaker at industry events including HSMAI, IHG Owners Association, University of North Texas Hospitality School and Eye for Travel. Additionally, she hosts regularly scheduled educational webinars on the subject of digital storytelling for the hospitality industry, along with exclusive presentations for the world’s top brands.

Ms. Rondeau can be contacted at 416-593-6634 or darlene.rondeau@leonardo.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.