Ms. Rondeau

Darlene Rondeau

Vice President, Best Practices, Online Merchandising

Leonardo

Darlene Rondeau has more than 25 years of sales and marketing leadership focused on providing solutions for Fortune 1000 Companies, primarily in the travel industry.

Currently, Rondeau is Vice President, Best Practices, Online Merchandising for Leonardo. In this role, Ms. Rondeau has the objective of heightening awareness of new digital visual storytelling techniques that motive consumers throughout their travel shopping journey. Leonardo is an technology company serving the global hospitality industry. Leonardo provides e-marketers at hotel brands, management companies, hotel properties and travel websites with technology solutions that improve the way they present their hotels online to travel shoppers.

Formerly at Leonardo, Ms. Rondeau held the position of Vice President, Hotels, The Americas.

Ms. Rondeau previously served as Vice-President Sales and Marketing for G2 SwitchWorks, a travel technology company that integrates its private network of airlines and other supplier content into a web based single point of sales solution for Travel Companies.

Prior executive roles include Vice President for Sabre Integrated Media, the largest access portal to the world’s travelers as well as serving as Vice President of Sales & Marketing for Agresso Travel Industry Solutions; a Netherlands based software provider of ERP solutions.

Ms. Rondeau was with Sabre and its former parent, AMR, since 1979. Other positions with the company included Director, Airline Distribution; Director, National Accounts, Manager; Canadian Division Sales & Service; Regional Manager, Business Travel Solutions, and special assignments in Europe and Hong Kong. Her international experience contributes to the diversity and adaptability with which Ms. Rondeau conducts business.

Over the last 2 decades, Ms. Rondeau’s client list includes worldwide brands such as American Airlines, AT&T, Carlson Wagonlit Travel, Disney, General Electric, Southwest Airlines, and Starwood Hotels and Resorts, The Mark Travel Corporation and USA Today.

Ms. Rondeau earned her degree in Travel and Tourism from Humber College of Applied Arts and Technology in Toronto. She is a frequent speaker at industry events including HSMAI, IHG Owners Association, University of North Texas Hospitality School and Eye for Travel. Additionally, she hosts regularly scheduled educational webinars on the subject of digital storytelling for the hospitality industry, along with exclusive presentations for the world’s top brands.

Ms. Rondeau can be contacted at 416-593-6634 or darlene.rondeau@leonardo.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.