Mr. Antoon

Philip Antoon

Managing Director

Alvarez & Marsal Valuation Services, LLC

Philip Antoon is a Managing Director with Alvarez & Marsal Valuation Services in New York.

Mr. Antoon has in-depth experience providing fair value analyses for ASC 350 and 805 purposes, valuing reporting units and a wide array of intangible assets including customer relationships and contracts, patented technology, trademarks and trade names, proprietary know how, in-process research and development, franchise agreements, communications licenses, mining reserves, backlog, databases and non-compete agreement, amongst others.

With extensive experience in intellectual property, Mr. Antoon assists organizations with monetizing Intellectual Property.

Mr. Antoon also has in-depth experience in the valuation of common and preferred stock, options and debt, having performed these valuations for tax, financial reporting, fairness and solvency opinions, restructuring, mergers and acquisitions, financing and litigation support purposes across a variety of industries throughout Europe, Asia and North and Latin America.

Mr. Antoon can be contacted at 212-763-9830 or pantoon@alvarezandmarsal.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.