Ms. Berezina

Katerina Berezina

Assistant Professor/ College of Hospitality and Technology Leadership

University of South Florida Sarasota-Manatee

Dr. Katerina Berezina is an Assistant Professor in the College of Hospitality and Technology Leadership (CHTL) at the University of South Florida Sarasota-Manatee (USFSM). She received her Ph.D. in Health and Human Performance with concentration in Recreation, Parks, and Tourism at the University of Florida in August 2014. Dr. Berezina also holds her undergraduate degree in Hospitality and Tourism from Penza State University, Russia, and a Master of Science degree in Hospitality Information Management from the University of Delaware. Her industry experience includes working in travel agencies and hotels in Russia and the United States.

Dr. Berezina’s research interests are in the areas of information technology in hospitality and tourism, electronic distribution, and revenue management. Her articles have been published in the International Journal of Contemporary Hospitality Management, the Journal of Hospitality and Tourism Technology, the Journal of Quality Assurance in Hospitality and other reputable hospitality and tourism journals.

Dr. Berezina is also a coordinator of two university programs that integrate real-life hotel software into the hospitality curriculum: innRoad University Program and M3 Link University Program.

Dr. Berezina is a Certified Hospitality Technology Professional (CHTP) commissioned by HFTP and American Hotel and Lodging Educational Institute (AH&LEI). She also holds a Certified Revenue Management Executive (CRME) certification commissioned by Hospitality Sales and Marketing Association International (HSMAI). Dr. Berezina is also an active member of professional and academic hospitality associations. Currently, she serves on the Board of the international Hospitality Information Technology Association (iHITA) as a Secretary, and as an Assistant Editor for the Journal of Hospitality and Tourism Technology (JHTT).

Ms. Berezina can be contacted at 941-359-4320 or katerina@katerinaberezina.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.