Mr. Tossell

David Tossell

Vice President

DataArt

David Tossell, CTC, Vice President, DataArt started in the mailroom of his family’s travel agency 20+ years ago and made his way across the industry working for companies such as Sabre, Travelocity and Virtuoso. David joined DataArt in 2014 as Vice President, Travel & Hospitality Practice, having most recently served as Vice President of Marketing for WMPH Vacations / iCruise.com.

Mr. Tossell is a serial entrepreneur, with experience ranging from global product marketing & development, to marketing promotions, business operations, SEO/SEM, and email marketing. Over the course of his career, he led many start-up businesses, including the Sabre Rewards travel agent loyalty program, and APInet, the travel distribution industry’s first extranet.

Most recently, Mr. Tossell oversaw the creation of TimeshareAdvisor – a review website for timeshare owners. At Travelocity, David oversaw the account team for the affiliate / private label distribution business with over 1,900 partners including Yahoo, AOL, American Express and AAA. During his time as CEO of CruiseLabs, he lead the company to a “runner-up” spot in the PhoCusWright Travel Innovation Summit and went on to establish a global network of over 70 cruise research and booking web sites,

Mr. Tossell received his BS in Business Administration from Pepperdine University and earned his Certified Travel Counselor (CTC) designation from The Travel Institute in 1997. He co-authored Technology In The Travel Industry (1998 edition), a textbook for The Travel Institute’s CTC training curriculum.

Mr. Tossell lives in Texas with his wife and two sons. The couple founded several programs in the Dallas / Fort Worth area aimed at helping families with Autistic children to travel and assisting with the education/rehabilitation of Autistic children via technology.

Mr. Tossell can be contacted at

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.