Mr. Tossell

David Tossell

Vice President

DataArt

David Tossell, CTC, Vice President, DataArt started in the mailroom of his family’s travel agency 20+ years ago and made his way across the industry working for companies such as Sabre, Travelocity and Virtuoso. David joined DataArt in 2014 as Vice President, Travel & Hospitality Practice, having most recently served as Vice President of Marketing for WMPH Vacations / iCruise.com.

Mr. Tossell is a serial entrepreneur, with experience ranging from global product marketing & development, to marketing promotions, business operations, SEO/SEM, and email marketing. Over the course of his career, he led many start-up businesses, including the Sabre Rewards travel agent loyalty program, and APInet, the travel distribution industry’s first extranet.

Most recently, Mr. Tossell oversaw the creation of TimeshareAdvisor – a review website for timeshare owners. At Travelocity, David oversaw the account team for the affiliate / private label distribution business with over 1,900 partners including Yahoo, AOL, American Express and AAA. During his time as CEO of CruiseLabs, he lead the company to a “runner-up” spot in the PhoCusWright Travel Innovation Summit and went on to establish a global network of over 70 cruise research and booking web sites,

Mr. Tossell received his BS in Business Administration from Pepperdine University and earned his Certified Travel Counselor (CTC) designation from The Travel Institute in 1997. He co-authored Technology In The Travel Industry (1998 edition), a textbook for The Travel Institute’s CTC training curriculum.

Mr. Tossell lives in Texas with his wife and two sons. The couple founded several programs in the Dallas / Fort Worth area aimed at helping families with Autistic children to travel and assisting with the education/rehabilitation of Autistic children via technology.

Mr. Tossell can be contacted at

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.