Mr. Cairns

J.Thomas Cairns

Attorney

Steckbauer Weinhart, LLP

J. Thomas Cairns advises and represents real estate developers, investors, lenders, brokers, landlords and tenants in sophisticated transactions and high stakes litigation. In over 30 years of practice, he has been developers’ counsel on more than 50 major projects, including shopping centers, office and industrial parks, mixed use projects, hotels, condominiums and apartments, handling all aspects of property acquisitions, financing, entitlements, subdivisions, construction, sales and leasing. He has represented both borrowers and lenders in dozens of multimillion dollar financing transactions and has negotiated and documented hundreds of commercial leases. He became a licensed California Real Estate Broker in 1979. In addition, Mr. Cairns represents hotels, restaurants, travel agencies and tour operators. For more than a decade, he acted as outside General Counsel to the world’s largest chain of student travel agencies. In 1997, he was inducted into the Academy of Hospitality Industry Attorneys and has served two terms on that organization’s Board of Directors.

Mr. Cairns’ approach to litigation is to seek early, practical and economical resolutions for his clients. Where early resolution cannot be achieved, however, Mr. Cairns can call upon his skills as a veteran trial lawyer, having acted as lead counsel in over 60 bench trials and 14 jury trials to verdict in state, federal and bankruptcy courts.

Mr. Cairns believes that his transactional and litigation practices complement one another and that his deep understanding of substantive real estate law gives his clients an advantage in the courtroom against generic litigators, while his experience with how things actually shake out in court helps him to better advise transactional clients on how to avoid pitfalls that may lead them into trouble.

Mr. Cairns can be contacted at 213-229-2868 or jcairns@swesq.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.