Mr. Barrett-Cuetara

Richard Barrett-Cuetara

Managing Member

Barrett-Cuetara, PLLC

Richard Barrett-Cuetara is the Managing Member of Barrett-Cuetara, PLLC. He has more than 25 years of trial law and transactional experience in complex commercial real estate transactions and sophisticated real estate disputes, with a special emphasis in the hospitality industry.

Trial Law Experience - includes challenging constitutionality of municipal hotel ordinance, actions of inspectors, city manager and law enforcement; prevented condemnation of hotel by municipality; Special Litigation Counsel in $22M CMBS litigation against a REIT and Master/Special Servicers; Defended Price-Gouging lawsuit filed by Texas Attorney General, State of Texas, with assistance from Texas Hotel & Lodging Association; prosecuted $27M complex arbitration proceeding regarding division of 6 hotels involving breach of fiduciary duties, fraud, breach of contract, disgorgement, accounting and mismanagement claims; Defended hotel owner in lender liability litigation against Wall Street Hedge Fund and FDIC regarding unlawful acceleration of debt, loan work-out and pre-bankruptcy strategy; jury trial verdict in ad valorem tax litigation against appraisal district; and jury verdict in complex partnership dispute concerning a business divorce of large retail shopping centers.

Transactional Experience - includes closing a $60M acquisition of four mid-tiered hotels in Texas that were converted to “select-service” hotels and franchised with international hotel company; negotiating office and retail leases; preparing hotel lease and purchase sale agreements; and operational matters involving retail property management firms, asset managers and hotel operators.

Prior Real Estate Experience - includes working in the Real Estate Investment Division of METLIFE, Dallas, Texas, as a Financial Analyst, Asset Manager, Loan Underwriter and Commercial Appraiser (M.A.I. Courses).

Professional Affiliations & Memberships - include the Texas Hotel & Lodging Association (TH&LA); Hotel Association of Tarrant County; Academy of Hospitality Industry Attorneys (AHIA); the Hospitality Law Conference (HLC), Houston, Texas, as Advisory Panel, Moderator and Host; and Contributing Author for HospitaliltyLawyer.com. Honors & Recognitions include nomination to ABA Real Estate Litigation Committee, as Co-Chair of the Commercial Real Estate Subcommittee; Attorney of the Week, Hospitalitylawyer.com (April 22, 2013); Rated AV Preeminent Rating ®, Highest Possible Rating in Legal Ability & Ethical Standards; Martindale-Hubbell ® AV ® Preeminent (5.0) Rating; and Top Rated Lawyer in Commercial Litigation & Real Estate Law, Martindale-Hubbell ®.

Mr. Barrett-Cuetara can be contacted at 214-361-1040 or rbarrett@barrettcuetara.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.