Mr. Marion

Dale Scott Marion

Founder

SpareCash

Dale Scott Marion is an entrepreneur and founder of SpareCash, an application for Android and iOS devices that uses caches (of digital cash) to transform marketing into a scientific discipline.

His career includes executive-level and consultative positions with a diverse array of businesses, from start-ups and recently incubated companies to Fortune 500 corporations worldwide.

In addition, Mr. Marion's previous efforts involving design and award-winning branding campaigns give him an insider's perspective about the power of marketing and technology.

This wisdom is at the forefront of Mr. Marion's leadership on behalf of SpareCash, as he is a strong advocate for the practice of marketing-as-an-adventure.

Dynamic and exciting, from conception to execution, this strategy enables businesses – including those in the hospitality industry – to connect with people in a fun and measurable way. The insight these plans produce, which hoteliers and marketing professionals can observe in real-time, are invaluable.

Mr. Marion emphasizes these points – namely, the need to mobilize consumers and guests, who have mobile devices – with his customary passion, both in print and at conferences throughout the United States and abroad.

A champion of scientific marketing, enhanced by proprietary technology and respect for people’s inherent curiosity, Mr. Marion works closely with companies to customize this new – and effective – approach to consumer engagement.

Mr. Marion can be contacted at 949–484-4951 or dale@sparecasapp.com

Coming Up In The May Online Hotel Business Review




Feature Focus
Eco-Friendly Practices: The Value of Sustainability
The hotel industry continues to make remarkable progress in implementing sustainability policies and procedures in their properties throughout the world. As a result, they continue to reap the benefits of increased profitability, enhanced guest experiences, and improved community relations. In addition, as industry standards are codified and adopted worldwide, hotels can now compare how their operations measure up against their competitors in terms of sustainable practices and accomplishments. This capacity to publicly compare and contrast is spurring competition and driving innovation as hotels do not wish to be left behind in this area. Water management and conservation is still a primary issue as population growth, urbanization, pollution and wasteful consumption patterns place increasing demands on freshwater supply. Water recycling; installing low-flow fixtures; using digital sensors to control water usage; and even harvesting rainwater are just a few things that some hotels are doing to preserve this precious resource. Waste management is another major concern. Through policies of reduce, reuse and recycle, some hotels are implementing “zero-waste” programs with the goal of substantially reducing their landfill waste which produces carbon dioxide and methane gases. Other hotels have established comprehensive training programs that reinforce the value of sustainability. There is employee engagement through posters and quizzes, and even contests are held to increase innovation, sensitivity and environmental awareness. Some hotels are also monitoring a guest’s energy usage and rewarding those who consumed less energy with gifts and incentives. The May issue of the Hotel Business Review will document how some hotels are integrating eco-friendly practices into their operations and how they and the environment are benefiting from them.