Mr. Marion

Dale Scott Marion

Founder

SpareCash

Dale Scott Marion is an entrepreneur and founder of SpareCash, an application for Android and iOS devices that uses caches (of digital cash) to transform marketing into a scientific discipline.

His career includes executive-level and consultative positions with a diverse array of businesses, from start-ups and recently incubated companies to Fortune 500 corporations worldwide.

In addition, Mr. Marion's previous efforts involving design and award-winning branding campaigns give him an insider's perspective about the power of marketing and technology.

This wisdom is at the forefront of Mr. Marion's leadership on behalf of SpareCash, as he is a strong advocate for the practice of marketing-as-an-adventure.

Dynamic and exciting, from conception to execution, this strategy enables businesses – including those in the hospitality industry – to connect with people in a fun and measurable way. The insight these plans produce, which hoteliers and marketing professionals can observe in real-time, are invaluable.

Mr. Marion emphasizes these points – namely, the need to mobilize consumers and guests, who have mobile devices – with his customary passion, both in print and at conferences throughout the United States and abroad.

A champion of scientific marketing, enhanced by proprietary technology and respect for people’s inherent curiosity, Mr. Marion works closely with companies to customize this new – and effective – approach to consumer engagement.

Mr. Marion can be contacted at 949–484-4951 or dale@sparecasapp.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether it’s spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies – like brain fitness exercises, electro-magnetic treatments, and chromotherapy – but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.