Mr. Marion

Dale Scott Marion

Founder

SpareCash

Dale Scott Marion is an entrepreneur and founder of SpareCash, an application for Android and iOS devices that uses caches (of digital cash) to transform marketing into a scientific discipline.

His career includes executive-level and consultative positions with a diverse array of businesses, from start-ups and recently incubated companies to Fortune 500 corporations worldwide.

In addition, Mr. Marion's previous efforts involving design and award-winning branding campaigns give him an insider's perspective about the power of marketing and technology.

This wisdom is at the forefront of Mr. Marion's leadership on behalf of SpareCash, as he is a strong advocate for the practice of marketing-as-an-adventure.

Dynamic and exciting, from conception to execution, this strategy enables businesses – including those in the hospitality industry – to connect with people in a fun and measurable way. The insight these plans produce, which hoteliers and marketing professionals can observe in real-time, are invaluable.

Mr. Marion emphasizes these points – namely, the need to mobilize consumers and guests, who have mobile devices – with his customary passion, both in print and at conferences throughout the United States and abroad.

A champion of scientific marketing, enhanced by proprietary technology and respect for people’s inherent curiosity, Mr. Marion works closely with companies to customize this new – and effective – approach to consumer engagement.

Mr. Marion can be contacted at 949–484-4951 or dale@sparecasapp.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining – all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. It’s leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. It’s the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.