Mr. Reaney

Randy Reaney

Founder, CEO

Impervio Technologies Inc.

Randy Reaney is the Founder, CEO of Impervio Technologies Inc. www.impervio.com, a dynamic new software company based in Toronto, Canada specializing in impenetrable Cyber Security Automation and which is comprised of some of the world's brightest and most sought-after security, software and technology experts. He has over twenty-five years of global business experience with organizations in the software, banking, real estate, media, sales and marketing fields.

During his career Mr. Reaney has been involved in numerous successful start-ups with very a successful track record in marketing and sales and rapid business growth. Randy has successfully launched, and built various companies in different market sectors.

He was Vice President of Sales & Marketing at Nuva Technologies Inc. from 2004-2011. Nuva Technologies Inc. (www.nuvatech.com) is a Toronto-based global, total solution provider for the Digital Media Industry and marketer of the World’s # 1 Rated Digital Signage Software Platform and high-quality, state-of-the-art, patent pending AVITAR software - viewer recognition, tracking and reporting technology. Mr. Reaney was also Co-Founder, President and CEO of a Bankcard and Merchant Services company that specialized in the private label bank POS terminal industry. He was directly involved in the company’s infrastructure, organization, and corporate financing.

Mr. Reaney was instrumental in negotiating a joint venture partnership with Scotiabank, one of Canada’s major banks, which allowed the company to quickly become the industry leader in the bank POS market within the first few months of operation of the company.

Mr. Reaney can be contacted at 416-628-9447 or Randy@imperviotech.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.