Mr. Brownsdon

Michael Brownsdon

Associate, Capital Allowances

Savills

Michael Brownsdon MRICS ATT specializes in Capital Allowances Consultancy utilizing property and tax skills to provide professional consultancy advice to a wide range of UK institutions, property companies, private clients, property owner occupiers and tenants. His expertise involves maximizing tax relief on capital expenditure incurred on commercial properties.

Mr. Brownsdon joined Savills in January 2013 in order to help the team develop relationships with non-specialist accountants and tax advisers and to utilize his alternative energy experience with the Savills Energy Team.

Mr. Brownsdon is currently a full member of the Royal Institution of Chartered Surveyors, Institution of Mechanical Engineers and the Association of Taxation Technicians.

Mr. Brownsdon previously worked for the specialist capital allowances firm Lovell Consulting where he completed his Master Degree in Real Estate Investment and Finance and gained membership to the Royal Institute of Chartered Surveyors and passed the Association of Taxation Technicians examinations. Prior to that Mr. Brownsdon worked in FMCG and automotive industries as a Chartered Mechanical Engineer.

Mr. Brownsdon can be contacted at 44-0-207-409-9952 or

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.