Mr. Robinson

Kevin Robinson

COO and Managing Partner

Aparium Hotel Group

A Co-Founder and Chief Operating Officer of Aparium Hotel Group, Mr. Robinson Robinson spent decades in the corporate world and naturally appreciates and understands the structure of a mature organization. However, as he continued his work in the hospitality industry, he became frustrated with the sameness this created. Mr. Robinson was determined to build a worldwide structure that would ensure consistent levels of service through individual personality. It was clear that this thought process would easily compliment emerging destinations that are rich in history and culture but lack hotels that capitalize on those elements.

Mr. Robinson has a hard time removing himself from the operations of a hotel and works directly with all staff as he wants to make sure Aparium’s culture is not lost in translation. He oversees the operation of the company and those individuals in the corporate office responsible for the property level operations. Mr. Robinson brings entrepreneurial ideation and finesse to the idea of “Translocal Hospitality,” immersing and interweaving the brand’s independent hotels and onsite restaurants into each community.

Mr. Robinson established a wealth of experience and knowledge living and working abroad, with distinctive stints at some of the world’s finest full-service and luxury hotels. He has opened numerous hotels, led massive renovations, and assisted with multiple brand/ownership transitions. His leadership resulted in world renowned accolades in every luxury hotel that managed, including the Elysian Hotel Chicago for which he positioned at the top of the luxury bracket, in a market already home to well-known high-end hospitality brands. A career, which began through the need for an overnight job while working his way through the University of Denver, Mr. Robinson took advantage of the right opportunities at the right moments.

An adventure seeker that is always looking to try something new and wants to improve everything, Mr. Robinson finds his zen in the great outdoors, enjoying the simple things of life. He is actively involved on several board positions and a non-profit organization which he co-founded. He always finds time to be part of the family, with his wife of 24 years and their three children.

Please visit http://www.aparium.com for more information.

Mr. Robinson can be contacted at 312-275-1078 or kevin@aparium.com

Coming Up In The December Online Hotel Business Review




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Feature Focus
Hotel Law: Issues & Events
There is not a single area of a hotel’s operation that isn’t touched by some aspect of the law. Hotels and management companies employ an army of lawyers to advise and, if necessary, litigate issues which arise in the course of conducting their business. These lawyers typically specialize in specific areas of the law – real estate, construction, development, leasing, liability, franchising, food & beverage, human resources, environmental, insurance, taxes and more. In addition, issues and events can occur within the industry that have a major impact on the whole, and can spur further legal activity. One event which is certain to cause repercussions is Marriott International’s acquisition of Starwood Hotels and Resorts Worldwide. This newly combined company is now the largest hotel company in the world, encompassing 30 hotel brands, 5,500 hotels under management, and 1.1 million hotel rooms worldwide. In the hospitality industry, scale is particularly important – the most profitable companies are those with the most rooms in the most locations. As a result, this mega- transaction is likely to provoke an increase in Mergers & Acquisitions industry-wide. Many experts believe other larger hotel companies will now join forces with smaller operators to avoid being outpaced in the market. Companies that had not previously considered consolidation are now more likely to do so. Another legal issue facing the industry is the regulation of alternative lodging companies such as Airbnb and other firms that offer private, short-term rentals. Cities like San Francisco, Los Angeles and Santa Monica are at the forefront of efforts to legalize and control short-term rentals. However, those cities are finding it’s much easier to adopt regulations on short-term rentals than it is to actually enforce them. The December issue of Hotel Business Review will examine these and other critical issues pertaining to hotel law and how some companies are adapting to them.