Mr. Robinson

Kevin Robinson

COO and Managing Partner

Aparium Hotel Group

A Co-Founder and Chief Operating Officer of Aparium Hotel Group, Mr. Robinson Robinson spent decades in the corporate world and naturally appreciates and understands the structure of a mature organization. However, as he continued his work in the hospitality industry, he became frustrated with the sameness this created. Mr. Robinson was determined to build a worldwide structure that would ensure consistent levels of service through individual personality. It was clear that this thought process would easily compliment emerging destinations that are rich in history and culture but lack hotels that capitalize on those elements.

Mr. Robinson has a hard time removing himself from the operations of a hotel and works directly with all staff as he wants to make sure Aparium’s culture is not lost in translation. He oversees the operation of the company and those individuals in the corporate office responsible for the property level operations. Mr. Robinson brings entrepreneurial ideation and finesse to the idea of “Translocal Hospitality,” immersing and interweaving the brand’s independent hotels and onsite restaurants into each community.

Mr. Robinson established a wealth of experience and knowledge living and working abroad, with distinctive stints at some of the world’s finest full-service and luxury hotels. He has opened numerous hotels, led massive renovations, and assisted with multiple brand/ownership transitions. His leadership resulted in world renowned accolades in every luxury hotel that managed, including the Elysian Hotel Chicago for which he positioned at the top of the luxury bracket, in a market already home to well-known high-end hospitality brands. A career, which began through the need for an overnight job while working his way through the University of Denver, Mr. Robinson took advantage of the right opportunities at the right moments.

An adventure seeker that is always looking to try something new and wants to improve everything, Mr. Robinson finds his zen in the great outdoors, enjoying the simple things of life. He is actively involved on several board positions and a non-profit organization which he co-founded. He always finds time to be part of the family, with his wife of 24 years and their three children.

Please visit http://www.aparium.com for more information.

Mr. Robinson can be contacted at 312-275-1078 or kevin@aparium.com

Coming Up In The October Online Hotel Business Review




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Feature Focus
Revenue Management: Technology and Big Data
Like most businesses, hotels are relying on technology and data to drive almost every area of their operations, but perhaps this is especially true for hotel Revenue Managers. There has been an explosion of technology tools which generate a mountain of data – all in an effort to generate profitable pricing strategies. It falls to Revenue Managers to determine which tools best support their operations and then to integrate them efficiently into their existing systems. Customer Relationship Management, Enterprise Resource Planning, and Online Reputation Management software are basic tools; others include channel managers, benchmark reports, rate shopping tools and review systems, to name a few. The benefits of technology tools which automate large segments of a Revenue Manager’s business are enormous. Freed from the time-consuming process of manual data entry, and having more accurate data available, allows Revenue Managers to focus on analysis, strategies and longer-term decision-making. Still, for most hotels, the amount of data that these tools generate can be overwhelming and so another challenge is to figure out how to effectively utilize it. Not surprisingly, there are some new tech tools that can help to do exactly that. There are cloud-based analytics tools that provide a comprehensive overview of hotel data on powerful, intuitive dashboards. The goal is to generate a clear picture, at any moment in time, of where your hotel is at in terms of the essentials – from benchmarking to pricing to performance – bringing all the disparate streams of data into one collated dashboard. Another goal is to eliminate any data discrepancies between finance systems, PMS, CRM and forecasting systems. The October issue of the Hotel Business Review will address all these important developments and document how some leading hotels are executing their revenue management strategies.