Ms. Dobney

Angie Dobney

Vice President of Pricing & Revenue Management Services

Rainmaker Group

Angie Dobney was named Vice President of Pricing and Revenue Management Services for The Rainmaker Group in July 2014.

Based out of Rainmaker’s Las Vegas office, Ms. Dobney is responsible for leading and managing a tight-knit team that offers traditional hotel and casino-hotel properties a wide range of services, including helping uncover new revenue opportunities, temporary revenue management staffing, as well as hiring and training new revenue management hires.

For new Rainmaker customers, Ms. Dobney and her team can serve as a de facto revenue management service – helping to set, guide and execute a property’s strategies. The service was created to assist traditional hotel and casino-hotel properties in the often-difficult task of finding and hiring experienced revenue management professionals.

Ms. Dobney’s team is not limiting its services to Rainmaker customers only. Her long-range plan is to provide a diversity of services to companies of all sizes, including managing all distribution partners, corporate strategic assessments, and fine-tuning a property’s wholesale or OTA partners.

The hospitality/revenue management executive, respected consultant, and longtime Rainmaker customer began her professional career in hotel operations. From 1998-2004, she held positions in sales and account management for leading software companies, including Springer-Miller Systems and Newmarket International.

Ms. Dobney began her revenue management career with Hard Rock Hotel, Las Vegas, in the spring of 2004. After a nearly seven-year stint as Hard Rock’s executive director of revenue management, she joined Station Casinos as its corporate director of revenue management. Most recently, she was president and lead consultant of The Dobney Group, a Las Vegas-based hospitality consulting company.

Ms. Dobney earned a Bachelor of Science degree in Hotel Management from the University of Nevada Las Vegas (UNLV) and earned Mentor of the Year Award in 2007. She is actively involved with her alma mater, currently serving as a guest lecturer.

Ms. Dobney can be contacted at 702-580-5355 or angie.dobney@letitrain.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.