Mr. Hudson

Michael Hudson

Senior Vice President Hotel Analytics Division

Groups 360

Michael Hudson, CRME, MBA, is a former Walt Disney Imagineer with more than 20 years experience in engineering design, data analysis and user-experience development. Throughout his career at Disney, he helped open two theme parks and numerous ride systems across both coasts. He championed using data visualization and predictive analytics to improve ride reliability.

In 2006, he was recruited by Gaylord Entertainment to graft his Disney experience onto hotel development. He created innovative retail and sports bar experiences for hotel guests and brokered strategic partnerships with the MLB and The Smithsonian. From there, he transitioned to help form a new team centralizing revenue management and yield strategies for the brand.

Based on experiences yielding group business during the 2009 downturn, Mr. Hudson then founded Grouponomics to help bring event-performance transparency to the Sales and Revenue Management teams within the Hotel Industry. He focused on creating an application that unlocks data collecting digital cobwebs in CRM systems/spreadsheets. Grouponomics provides Sales, Revenue Management, Hotel Executives and Asset Managers a summarized view of Group business to contract displayed in easy to grasp Key Performance Indicators and communicated with the best practices in modern data visualization. If you canít measure it, you canít change it.

After successfully growing for five years, Grouponomics was acquired by Nashville based, Groups360 in 2015. Mr. Hudson joined Groups360 as Head of Strategy, Hotel Analytics Division.

Mr. Hudson remains dedicated to continuing to deliver transparency to both sides of the Hotel/Meeting Planner equation. When data is transformed from an ugly tabular system to a format that tells a story, thatís when you truly unlock the potential of a collaborative sales process. Effective communication only happens when data is set free; Knowledge for both sides creates efficiency and maximizes profits for all.

Please visit http://www.groups360.com for more information.

Mr. Hudson can be contacted at 615-669-6338 or michael.hudson@groups360.com

Coming Up In The April Online Hotel Business Review




Feature Focus
Guest Service: The Personalized Experience
In the not-too-distant future, when guests arrive at a hotel, they will check themselves in using a kiosk in the lobby, by- passing a stop at the front desk. When they call room service to order food, it will be from a hotel mobile tablet, practically eliminating any contact with friendly service people. Though these inevitable developments will likely result in delivered to their door by a robot. When they visit a restaurant, their orders will be placed and the bill will be paid some staff reduction, there is a silver lining Ė all the remaining hotel staff can be laser-focused on providing guests with the best possible service available. And for most guests, that means being the beneficiary of a personalized experience from the hotel. According to a recent Yahoo survey, 78 percent of hotel guests expressed a desire for some kind of personalization. They are seeking services that not only make them feel welcomed, but valued, and cause them to feel good about themselves. Hotels must strive to establish an emotional bond with their guests, the kind of bond that creates guest loyalty and brings them back time and again. But providing personalized service is more than knowing your guests by name. Itís leaving a bottle of wine in the room of a couple celebrating their anniversary, or knowing which guest enjoys having a fresh cup of coffee brought to their room as part of a wake-up call. Itís the small, thoughtful, personal gestures that matter most and produce the greatest effect. The April issue of the Hotel Business Review will document what some leading hotels are doing to cultivate and manage guest satisfaction in their operations.