Mr. Hudson

Michael Hudson

Senior Vice President Hotel Analytics Division

Groups 360

Michael Hudson, CRME, MBA, is a former Walt Disney Imagineer with more than 20 years experience in engineering design, data analysis and user-experience development. Throughout his career at Disney, he helped open two theme parks and numerous ride systems across both coasts. He championed using data visualization and predictive analytics to improve ride reliability.

In 2006, he was recruited by Gaylord Entertainment to graft his Disney experience onto hotel development. He created innovative retail and sports bar experiences for hotel guests and brokered strategic partnerships with the MLB and The Smithsonian. From there, he transitioned to help form a new team centralizing revenue management and yield strategies for the brand.

Based on experiences yielding group business during the 2009 downturn, Mr. Hudson then founded Grouponomics to help bring event-performance transparency to the Sales and Revenue Management teams within the Hotel Industry. He focused on creating an application that unlocks data collecting digital cobwebs in CRM systems/spreadsheets. Grouponomics provides Sales, Revenue Management, Hotel Executives and Asset Managers a summarized view of Group business to contract displayed in easy to grasp Key Performance Indicators and communicated with the best practices in modern data visualization. If you canít measure it, you canít change it.

After successfully growing for five years, Grouponomics was acquired by Nashville based, Groups360 in 2015. Mr. Hudson joined Groups360 as Head of Strategy, Hotel Analytics Division.

Mr. Hudson remains dedicated to continuing to deliver transparency to both sides of the Hotel/Meeting Planner equation. When data is transformed from an ugly tabular system to a format that tells a story, thatís when you truly unlock the potential of a collaborative sales process. Effective communication only happens when data is set free; Knowledge for both sides creates efficiency and maximizes profits for all.

Please visit http://www.groups360.com for more information.

Mr. Hudson can be contacted at 615-669-6338 or michael.hudson@groups360.com

Coming Up In The July Online Hotel Business Review




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Feature Focus
Hotel Spa: Measuring the Results
As the Hotel Spa and Wellness Movement continues to flourish, spa operations are seeking new and innovative ways to expand their menu of services to attract even more people to their facilities, and to and measure the results of spa treatments. Whether itís spa, fitness, wellness meet guest expectations. Among new developments, there seems to be a growing emphasis on science to define or beauty services, guests are becoming increasingly careful about what they ingest, inhale or put on their skin, and they are requesting scientific data on the treatments they receive. They are open to exploring the benefits of alternative therapies Ė like brain fitness exercises, electro-magnetic treatments, and chromotherapy Ė but only if they have been validated scientifically. Similarly, some spas are integrating select medical services and procedures into their operations, continuing the convergence of hotel spas with the medical world. Parents are also increasingly concerned about the health and well-being of their children and are willing to devote time and money to overcome their poor diets, constant stress, and hours spent hunched over computer, tablet and smartphone screens. Parents are investing in wellness-centric family vacations; yoga and massage for kids; mindfulness and meditation classes; and healthy, locally sourced, organic food. For hotel spas, this trend represents a significant area for future growth. Other trends include the proliferation of Wellness Festivals which celebrate health and well-being, and position hotel spas front and center. The July issue of the Hotel Business Review will report on these trends and developments and examine how hotel spas are integrating them into their operations.