Ms. Hercik

Cecilia Hercik

Founder & President

C-Spa Consulting

Cecilia Hercik brings over 25 years of experience in resort and spa openings, both nationally and internationally, and has an extensive background in spa management and hospitality operations. She has worked for such companies as Ritz-Carlton Hotel Company, Aveda-Neill Corporation, Waldorf Astoria Resorts and WTS International Spa Consulting Company.

A graduate of the Instituto Metropolitano of Lima, Peru and studies and certifications from the Florida Community College of Jacksonville, Florida; Ms. Hercik is fluent in both English and Spanish. She is also certified by the Global College of Natural Medicine as a Nutritionist Consultant.

Ms. Hercik started her career working in various management positions with The Ritz-Carlton Hotel Company in Florida and has been with this company for 12 years, eventually becoming their first Executive Spa Director at The Ritz-Carlton Hotel in New Or-leans. She then spent the next two years as the Corporate Spa Director for Aveda-Neill Corporation overseeing 10 Day Spas before returning back to resort spa operations as the Director of Spa Sales & Operation for Spa Grande at The Grand Wailea, a Waldorf Astoria Resort.

At Spa Grande, Ms. Hercik was responsible for overseeing the 50,000 square foot spa facility with its 200 workers and has been with the company for over 7 years. In September of 2011, she joined WTS International as the Regional Director of Spa Opera-tions for Hawaii responsible for overseeing the day to day operations of the award win-ning Kapalua Spa in Maui, a 45,000 square foot Destination Spa, and the Spa at Trump Waikiki Hotel at Oahu, a luxurious Boutique Spa. And now, owner and founder of C-SPA Consulting firm and Managing Partner at Lumeria Crystal Spa located in Lumeria Maui Retreat, Hawaii.

Ms. Hercik is a member of the International Spa Association (ISPA) as well as a member and the Board Treasurer for the Hawaii Spa Association (Hi-Spa). She is also a member of Maui’s Hui Hoaloha, a dedicated group of successful women who represent a diverse cross section of the community and who continue to impact the lives of others through their philanthropy & Mana’olana Pink Paddlers -Nonprofit Organization against cancer.

Ms. Hercik can be contacted at 808-870-4692 or cecilia@cspaconsulting.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.