Mr. Sharp

Jonathan Sharp

Director, Product Quality & Innovation, F&B

Focused Service Brands, Hilton Worldwide

Jonathan Sharp is director of product quality and innovation at Hilton Worldwide, where he oversees food and beverage for the company’s focused service brands outside of the Americas. Mr. Sharp is responsible for the development and implementation of food and beverage products and services for Hilton Garden Inn and Hampton Hotels throughout Europe, the Middle East, Africa and Asia.

With more than 25 years of experience in the hospitality industry, Mr. Sharp has played an integral role in adapting Hilton Worldwide’s focused service brand F&B offerings to fit the needs of global markets.

Prior to joining Hilton in 2011, he served as head of F&B for Travelodge, where he managed a portfolio of 150 hotels. Previously, Mr. Sharp also held the position of area manager of U.K.-based Greenalls Brewery, overseeing operations of 40 bars. A passion for culinary arts, Mr. Sharp also owned and operated an Italian restaurant from 2001-2004.

Mr. Sharp studied at Blackburn Catering College in the U.K. where he trained and earned his qualification as a chef.

Mr. Sharp can be contacted at 901-374-6462 or jonathan.sharp@hilton.com

Coming Up In The June Online Hotel Business Review




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Feature Focus
Sales & Marketing: Who Owns the Guest?
Hotels and OTAs are, by necessity, joined at the hip and locked in a symbiotic relationship that is uneasy at best. Hotels require the marketing presence that OTAs offer and of course, OTAs guest’s email when it sends guest information to a hotel, effectively allowing OTAs to maintain “ownership” of the guest. Without ready access to guest need hotel product to offer their online customers. But recently, several OTAs have decided to no longer share a data, hotels are severely constrained from marketing directly to a guest which allows them to capture repeat business – the lowest cost and highest value travelers. Hotels also require this data to effectively market to previous guests, so ownership of this data will be a significant factor as hotels and OTAs move forward. Another issue is the increasing shift to mobile travel bookings. Mobile will account for more than half of all online travel bookings next year, and 78.6% of them will use their smartphone to make those reservations. As a result, hotels must have a robust mobile marketing plan in place, which means responsive design, one-click booking, and location technology. Another important mobile marketing element is a “Click-to-Call” feature. According to a recent Google survey, 68% of hotel guests report that it is extremely/very important to be able to call a hotel during the purchase phase, and 58% are very likely to call a hotel if the capability is available in a smartphone search. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.