Mr. Fliess

Kevin Fliess

Vice President Supplier Network Product Marketing

Cvent

Kevin Fliess has spent the past two decades in leadership positions across B2B and B2C technology companies. He’s led marketing, product management, and general management functions across a spectrum of ventures – from early stage start-ups, to growth companies, as well as established world-class brands. Mr. Fliess is currently VP of marketing at Cvent, where he leads product marketing, demand generation, and customer marketing for the Hospitality Cloud division. This includes Cvent’s Group Marketing Solutions which span three online marketplaces that support a variety of meeting planners – the Cvent Supplier Network, EliteMeetings.com, and SpeedRFP.com – that expose hoteliers to hundreds of thousands of planners.

Before joining Cvent, Mr. Fliess led worldwide product strategy for Hewlett Packard’s $1B direct-to-customer / ecommerce channel – HP.com. Mr. Fliess also has extensive experience in the online travel industry. He was co-founder and CEO of TravelMuse, a social trip planning solution, which was acquired by Travora Media. He was also employee #1 at Room77.com, a leading meta-search site, where he led marketing, business development, and product management as GM. Earlier, Mr. Fliess was director of Product Management and later VP of Product Marketing for all Emerging Solutions at SAP (mobile, enterprise search and xApps). Mr. Fliess joined SAP by selling his first business, Venndia, a provider of collaborative workforce management software (similar to an early version of LinkedIn) to SAP.

Mr. Fliess is co-inventor on 8 patents, all in internet and software technology. He also serves as an advisor to two early stage internet ventures and sits on the Cornell Hospitality School Research Advisory Board.

Mr. Fliess holds a BA in Political Science and German from Washington and Lee University.

Mr. Fliess can be contacted at 866-318-4358 or kfliess@cvent.com

Coming Up In The September Online Hotel Business Review




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Feature Focus
Hotel Group Meetings: Blue Skies Ahead
After a decade of sacrifice and struggle, it seems that hotels and meeting planners have every reason to be optimistic about the group meeting business going forward. By every industry benchmark and measure, 2017 is shaping up to be a record year, which means more meetings in more locations for more attendees. And though no one in the industry is complaining about this rosy outlook, the strong demand is increasing competition among meeting planners across the board – for the most desirable locations, for the best hotels, for the most creative experiences, for the most talented chefs, and for the best technology available. Because of this robust demand, hotels are in the driver’s seat and they are flexing their collective muscles. Even though over 100,000 new rooms were added last year, hotel rates are expected to rise by a minimum of 4.0%, and they are also charging fees on amenities that were often gratis in the past. In addition, hotels are offering shorter lead times on booking commitments, forcing planners to sign contracts earlier than in past years. Planners are having to work more quickly and to commit farther in advance to secure key properties. Planners are also having to meet increased attendee expectations. They no longer are content with a trade show and a few dinners; they want an experience. Planners need to find ways to create a meaningful experience to ensure that attendees walk away with an impactful memory. This kind of experiential learning can generate a deeper emotional connection, which can ultimately result in increased brand recognition, client retention, and incremental sales. The September Hotel Business Review will examine issues relevant to group business and will report on what some hotels are doing to promote this sector of their operations.